If you work in a creative field, chances are your day begins with big, imaginative intentions and ends buried beneath a mountain of emails. From chasing video studios for quotes to nudging vendors for status updates, inbox paralysis can drain the very energy managers need for their craft. Askolt, a new AI assistant now in open beta, promises to flip that script. Rather than drafting yet another follow-up or trawling through tangled threads, users hand the conversation to Askolt—and get back a concise briefing while fresh ideas are still flowing.
The premise is refreshingly direct: keep creating; the bot handles the back-and-forth. Built by veterans of production houses and design agencies, Askolt writes tailored messages, fires them off simultaneously, follows up when recipients fall silent, and distills every reply into a clean summary. With support for multiple languages and GDPR-compliant security, it aims to be the invisible coordinator who never drops a detail or misses a deadline.
Product Overview
Askolt operates on a token system that controls how much emailing power you wield each month. The Free tier unlocks 140 tokens—about 20 emails—at no cost, ideal for testing the waters. Serious planners can snag the limited-time Founding Members plan at $7.90 per month (billed annually) for 2,115 tokens, translating into roughly 302 emails and priority support. A pay-as-you-go Basic subscription sits at $12 monthly or $120 yearly, offering 1,400 tokens and 200 messages. Larger organizations can negotiate an Enterprise package with bespoke limits and security reviews.
Regardless of tier, all users benefit from the same core workflow. Type a briefing—“Get pricing on a three-minute motion graphic from 12 studios,” for instance—and Askolt’s request analyzer pinpoints missing details, asks clarifying questions, and generates individualized emails for every contact. It then monitors replies, issues polite nudges, and, once the thread wraps, surfaces a table highlighting the metrics you care about: cost, turnaround time, deliverables, fine-print caveats. Because the app has already passed Google’s ESOF AppSec ADA CASA audit and aligns with GDPR, conversations stay locked to the user’s account with encryption and rigorous access controls.
Deep-Dive Dialogue
When I asked the team why they felt the world needed another email tool, the answer was born of firsthand frustration.
“We’re a team from the creative industry,” said a spokesperson (Askolt Team). “Sometimes it feels like you’ve spent the whole day just emailing and asking the same questions over and over—yet nothing important got done.”
That pain point sharpened into a mission: delegate the entire conversation, not just the first draft.
“Askolt doesn’t just write drafts,” the spokesperson continued. “He runs the whole conversation—asks follow-ups, sends reminders, understands replies, and finishes politely, just like a real person would.”
The payoff appears in hours recovered. “Contacting 10–15 video studios to compare prices used to take ages,” the team member explained. “Now you tell Askolt who and what to ask, and while you focus on creativity, he talks to people and brings back the info.”
Even the summary step is tuned for actionability. “When he gives you the final table—everything is structured,” the spokesperson noted. “No need to dig through your inbox. It’s all right there.”
Market Significance
AI has invaded the inbox before—think Gmail’s Smart Reply or scheduling bots that propose meeting slots—but most tools stop at surface-level drafting. Askolt’s differentiation is its full-cycle autonomy: one prompt launches a miniature correspondence campaign that ends with neatly parsed data. In a sector where freelance videographers, sound designers, and marketing agencies often juggle dozens of vendors at once, that end-to-end flow feels less like automation theater and more like genuine labor relief.
Competition looms, of course. Customer-service platforms such as Front and email copilots like Superhuman already weave AI into daily routines, and broader agentic frameworks (OpenAI’s DeepResearch among them) handle multi-turn reasoning. Yet Askolt’s narrow focus on creative-industry purchasing—and its promise of polite, branded communication across multiple languages—may give it a defensible niche. The token model also keeps adoption frictionally low: freelancers can dip in free, then scale usage only when the savings outweigh the subscription.
Challenges remain. Some managers may bristle at surrendering client interactions to a bot, fearing tone misalignment or cultural faux pas. And while GDPR badges are reassuring, enterprise procurement teams will demand deeper audits and on-prem options before letting an outsider scan confidential briefs. If Askolt can prove consistent accuracy and demonstrate measurable time-savings, those hurdles become surmountable stepping stones.
Roadmap Ahead
Looking forward, the team’s next milestone is prospect discovery. Askolt is learning to hunt down fresh contacts—say, every PR agency in Berlin—so users can delegate research and outreach in a single sentence. Integration with messaging apps is also on deck, enabling the AI to nudge vendors on Slack or WhatsApp when email isn’t the channel of choice. “You won’t have to search and add contacts manually,” the spokesperson told me. “Askolt will find the right people and message them for you.”
The team confirmed in our interview that development is moving fast, with feature rollouts paced to community feedback gathered during the current beta. For managers who feel their inbox quietly monopolizes their calendar, Askolt’s promise of reclaimed creative hours will be tough to ignore.
— Johnny, Tech Reporter
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