Top AI Product

In today’s hyper-competitive B2B sales environment, crafting personalized cold emails at scale can feel like an uphill battle. “I’m Vlad Podoliako, founder of Folderly. With over 10 years in sales, marketing, and AI leadership, I created Folderly after witnessing how many sales teams struggle with two interconnected issues: crafting personalized emails at scale and ensuring they actually land in the inbox,” Vlad explained when I asked what sparked the creation of EmailGen AI. His vision was clear: unite email generation and deliverability into one seamless ecosystem.

That dual challenge—writing contextually relevant outreach while avoiding the spam folder—lies at the heart of EmailGen AI’s mission. “The idea came to me when I realized the industry was just treating the symptoms instead of the root problem. Teams used separate tools for email writing, warming up their emails, and spam checking, creating friction and poor results,” he told me, underscoring the fatigue and inefficiency that plague sales teams juggling multiple point solutions.

Product Overview

Folderly EmailGen AI brings together an AI-driven email generator and Folderly’s proven deliverability platform, giving users a single hub for high-converting outreach. From a simple interface, sales professionals describe their offer (e.g., an “AI-powered security solution for enterprise”), select their recipient persona (C-Suite executives, VP of Marketing, startup founders, and more), and define their campaign goal—whether it’s booking demos, securing partnerships, or driving whitepaper downloads. Within seconds, the engine crafts a tailored cold email, subject line included, complete with built-in spam scoring and industry benchmark insights.

Beyond single emails, EmailGen AI supports multi-touch sequences and follow-up automation, so teams can build end-to-end campaigns without leaving the platform. Integration with Folderly’s email warmup service ensures every send builds sender reputation, while on-demand deliverability tests (checking SPF, DKIM, DMARC, and content quality) safeguard inbox placement. Out-of-the-box HubSpot CRM cards, team collaboration features, and developer-grade API access let sales leaders and agencies embed EmailGen AI directly into their workflows. And for those who need both generation and deliverability, the Folderly Email Warmup + EmailGen AI Pro bundle is available at $699 per month (down from $798), providing instant activation and maximum impact.

Deep-Dive Dialogue

From the outset, Vlad framed EmailGen AI as more than just another template library. Vlad Podoliako, Founder of Folderly: “Our solution combines AI-generated content with real-time deliverability optimization, creating a feedback loop where each email improves the next.” By analyzing over 2.5 million emails monthly through a hybrid retrieval-augmented generation (RAG) pipeline, the system ensures every outreach message leverages proven templates and dynamic personalization.

I asked who stands to gain most from this approach. Vlad Podoliako, Founder of Folderly: “Our ideal customers are B2B SaaS companies, sales teams, and agencies sending over 1,000 emails monthly. Sales Leaders love our HubSpot CRM cards that show deal health scores and optimal send times. SDRs use our session memory to keep context across more than 50 prospect conversations daily. Agencies leverage our API for white-labeled AI email generation with built-in deliverability.”

Curious about the technology under the hood, I probed the innovations powering Folderly’s edge. Vlad Podoliako, Founder of Folderly: “Our technological edge includes Vector Embeddings: We use OpenAI’s text-embedding-3-small to enable semantic search across templates, achieving about 87% relevance accuracy; Hybrid RAG Architecture: Combines retrieval from proven templates with generative AI, ensuring emails are both creative and effective; Real-time Deliverability Scoring: Our algorithm analyzes 47 factors before sending to predict inbox placement with 94% accuracy; Industry Intelligence: We have 117 industry-specific models with terminology, benchmarks, and buying patterns. The magic happens when these systems work together; our AI learns from every email sent, continually enhancing personalization while maintaining deliverability.”

When it came to pricing and growth, Vlad was pragmatic. Vlad Podoliako, Founder of Folderly: “Our credit-based system scales well: Single emails: 10 credits (costing between $1.99 and $3.27); Sequences: 25 credits (flat rate). Our current MRR is on track to reach $200K by Q4 2025. Our evolving vision is shifting from being just an ‘email deliverability tool’ to becoming an ‘AI platform’ with autonomous agents handling research, multi-channel outreach, and revenue intelligence. We’re aiming at the $11 billion AI sales tech market opportunity.”

Market Significance

Folderly EmailGen AI arrives at a pivotal moment: as inbox placement grows ever more complex, sales teams can no longer afford fragmented toolchains. By merging content generation with deliverability intelligence, Folderly sidesteps the disconnect that leaves crafted emails stranded in spam. Competitors may offer standalone email writers, spam checkers, or warmup kits, but none combine all three into a unified feedback loop where every send informs the next iteration.

The pay-as-you-go credits model further democratizes access. Rather than forcing a rigid subscription, small teams and freelancers can purchase just enough credits to validate impact, then scale up as ROI materializes. This flexibility underscores Folderly’s deep understanding of sales economics, where budgets are tightly managed and proof of performance reigns supreme.

Looking ahead, the true test will be sustaining AI accuracy as frameworks evolve and prospecting norms shift. Folderly’s commitment to continuous learning—evident in its hybrid RAG approach and industry-specific models—bodes well. If the platform can maintain relevance across new channels (LinkedIn outreach, SMS campaigns) and adapt deliverability insights to emerging email standards, it stands to become the de facto AI sales assistant for forward-thinking teams.

Roadmap Ahead

Vlad has ambitious plans for the next chapter. He’s exploring deeper integrations—official plugins for Figma and VS Code to streamline design-driven trigger emails—as well as enterprise-grade credit management for larger sales organizations. Expanded global payment options will open EmailGen AI to international markets, while new features like automated style-guide enforcement and responsive layout generation promise to elevate email design consistency.

Moreover, Folderly is prototyping autonomous agents that not only draft messages but also analyze prospect data, recommend optimal outreach cadence, and surface real-time revenue insights. “We want to move beyond automation to genuine AI decision-making,” Vlad shared, painting a picture of a platform that anticipates outreach needs before they arise.

The team confirmed that community feedback will steer every release, ensuring EmailGen AI remains tuned to real-world sales workflows and emergent deliverability challenges. With that user-centric ethos, Folderly is poised to redefine how sales teams connect with prospects in 2025 and beyond.

— Johnny, Tech Reporter