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There’s a new player in the conversational AI space, and it’s not just another chatbot. Singapore-based Dealism has emerged with a $15 million angel round and a provocative premise: what if AI could actually sell, not just respond?

From Youzan to “Vibe Selling”

The company was founded by Leo Huan, former COO of Youzan Technology—China’s first publicly listed SaaS company, where he managed over 3,000 sales professionals and helped drive $15 billion in GMV. He also spent time as an investor at Hillhouse Capital. His core insight from those experiences: automation made sales faster, but it didn’t make them more persuasive.

“Sales is human at its core,” Leo has said. “It’s about timing, tone, and trust—things most automation tools overlook.”

This led to Dealism’s central concept: Vibe Selling. The term riffs on “vibe coding” (the trend of using AI to write code through natural language prompts), but applies that intuitive approach to sales conversations. The idea is that just as vibe coding lowers the barrier to programming, Vibe Selling should make effective persuasion accessible to anyone—from first-time sellers to seasoned professionals.

What Makes It Different

Dealism positions itself as an AI sales agent rather than a chatbot. The distinction matters. Traditional chatbots follow scripted decision trees. Dealism claims to analyze psychological cues, buyer intent, and emotional signals in real time, then adapts its responses accordingly.

The platform currently integrates with WhatsApp Web and Instagram DMs—two channels where high-value conversational commerce happens at scale, particularly in markets across Asia, Latin America, and emerging economies where messaging apps dominate customer interactions.

Key technical capabilities include:

• LLM + reinforcement learning architecture: The system learns from actual conversations, improving its responses over time based on what works
• Multi-agent framework: Rather than a single model, Dealism uses coordinated AI agents to handle different aspects of the sales process
• Document-aware context: The AI can reference product materials, brand guidelines, and previous conversations to stay contextually accurate
• Voice matching: The system aims to replicate each business’s authentic communication style rather than imposing a generic AI tone

The Funding and What’s Next

The $15 million angel round was led by GL Ventures, with participation from HSG, Linear Capital, and other investors. For an angel round, this is substantial—reflecting either strong conviction in the team or early traction signals (or both).

The capital is earmarked for three priorities: enhancing the AI’s intelligence, global market expansion, and building out the team across sales strategy, behavioral science, and AI development.

The Bigger Picture

Dealism sits at an interesting intersection of trends. Conversational commerce continues to grow, especially on messaging platforms. AI capabilities have reached the point where nuanced, multi-turn dialogue is feasible. And there’s growing recognition that customer communication tools need to be smarter—not just faster.

Whether Dealism can deliver on its vision of “intelligent persuasion” at scale remains to be seen. The challenge isn’t just technical; it’s about navigating the fine line between helpful and pushy, between personalized and intrusive. But for businesses drowning in customer messages while struggling to convert conversations into sales, the premise is compelling.

The platform is already live for users who want to try it. Given Leo Huan’s operational background and the caliber of investors involved, this is a company worth watching as the AI sales agent category takes shape.