Let’s be honest. Most AI assistants are great at answering random questions or drafting quick emails, but they’re pretty useless when it comes to the stuff that actually matters in life. You know, those big goals like finally getting your finances in order, planning that move abroad, or sticking to a health routine. You tell them once, and five minutes later it’s like the conversation never happened.
That’s exactly the frustration Jensa Bačík ran into, and it’s why he spent the last year building Good Assistant, which just launched on Product Hunt today and is already making waves by landing the #4 spot with 126 upvotes.
Good Assistant takes a completely different approach from your typical AI chatbot. Instead of being a general-purpose tool that handles everything and nothing, it’s laser-focused on helping you achieve the goals that will genuinely move the needle in your life. The ones nobody else is going to push you toward, but you know deep down you need to tackle.
Here’s how it works. You get your own dedicated AI assistant, and yes, you can actually name it. The maker’s assistant is called Claire. One beta user named his Klara. This isn’t just a cute gimmick, it creates a sense of working with someone who actually knows you. Your assistant helps you define what you want to achieve, breaks it down into manageable steps, and creates a visual timeline so you can actually see your progress.
But where Good Assistant gets really interesting is in its memory and proactivity. Unlike most AI tools that treat every conversation like a blank slate, Good Assistant maintains detailed, structured long-term memory about you and your goals. It remembers that conversation you had three weeks ago about your savings strategy. It knows you’re trying to learn Swedish and keeps track of the phrases you’ve collected. It even manages your recipes if that’s what you need.
The proactive messaging is what really sets this apart. Your assistant will actually reach out to you when it thinks there’s something helpful to say or a reminder worth giving. It’s not spammy, it’s contextual. Had a goal to exercise more? Your assistant might check in to see how that’s going. Planning a hiking trip? It might surface relevant notes from your previous conversations.
The reminders system is flexible enough to handle just about anything, from one-time tasks to recurring nudges. One user has their assistant send Formula 1 session times automatically whenever there’s an upcoming race weekend. Another uses it for weekly planning sessions. You can literally tell it to handle something in the future and forget about it, confident that it will actually happen.
Now, let’s talk about the elephant in the room. Good Assistant costs €26 per month, which isn’t pocket change. The maker is upfront about this, explaining that the price reflects the real cost of running powerful LLMs with persistent memory and background proactivity. This isn’t trying to be the cheapest AI tool on the market, it’s trying to be the best tool for actually achieving what you want in life.
There’s a 7-day free trial available on both iOS and web, which is probably the best way to see if this clicks for you. The concept of having an AI assistant that truly knows you, remembers your context, and actively helps you make progress on meaningful goals is compelling. Whether it delivers on that promise is something you’ll have to experience for yourself, but the early reception on Product Hunt suggests there’s definitely something here worth paying attention to.
In a sea of AI tools all competing to do everything, Good Assistant’s decision to focus on doing one thing really well, being a genuine partner for your most important goals, might just be what makes it stand out.
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