I stumbled across [Migma AI](https://migma.ai/) while browsing Product Hunt the other day, and honestly, it stopped me mid-scroll. The tagline “Lovable for emails” is bold, but after poking around, I kind of get it. Just like Lovable lets you describe what you want and spits out a working website, Migma does the same thing for branded marketing emails. You type a prompt, and it generates the copy, layout, and visuals — all matching your brand identity.

The backstory is pretty cool too. Adam and Liam Lababidi, two brothers originally from Damascus, built this thing out of Stockholm. Apparently they started hacking together internet accounts at age 12 to help their mom stay in touch with family abroad. Before Migma, they ran a music-tech startup that grew to over 100,000 users and hit a $6M+ valuation. So these guys know how to build products people actually use.

What makes Migma interesting is how it handles the brand consistency problem. You paste in any website URL, and it pulls your logo, colors, fonts, and even your tone of voice. The team has indexed over 50,000 real brand newsletters, studying what actually converts, and they keep adding around 3,000 more every day. There’s also a competitor email monitoring feature that lets you track what other companies are sending — which is the kind of thing marketers will absolutely love.

The platform [launched on Product Hunt on February 12, 2026](https://www.producthunt.com/posts/migma-ai) and racked up 264+ upvotes. [TechFundingNews covered them](https://techfundingnews.com/migma-immigrant-brothers-lovable-emails/) with the “Lovable for emails” framing, and the traction speaks for itself — Cloudflare, Wix, LA Times, and Versace are already using it. For a team still preparing their pre-seed round, that client list is wild.

One quote from founder Adam stuck with me: “Email building is actually harder than website building, yet no one talks about it.” He’s not wrong. Anyone who’s wrestled with HTML emails rendering differently across Outlook, Gmail, and Yahoo knows the pain. Migma handles all of that behind the scenes, plus they’ve added one-click domain setup, dedicated IPs, open and click tracking, and even an email preflight tool that previews your design on 20+ real devices before you hit send.

If you’re spending hours crafting marketing emails or paying a designer to make them look decent, [Migma](https://migma.ai/) is worth a serious look.