I’ve been burned by survey tools more times than I can count. You spend an hour crafting the perfect set of questions, send it out, and then watch your completion rate hover around 30%. It’s painful. So when I spotted [Formaly](https://www.formaly.io/) trending on [Product Hunt with 214 upvotes](https://www.producthunt.com/products/formaly), I had to take a closer look.
The pitch is simple: instead of building a static form, you describe what you want to learn in plain English, and Formaly generates a conversational survey that feels more like a chat than a questionnaire. Respondents interact with an AI that asks smart follow-up questions, responds with empathy, and adapts based on context. If someone drops a low rating, the AI doesn’t just move on — it asks why. That’s the kind of thing you’d normally need a human interviewer for.
What I really appreciate is the dual-mode approach. Not everyone wants to chat with an AI, and Formaly gets that. Respondents can switch between the conversational chat interface and a traditional form layout. No one’s forced into a single experience. On the analysis side, you get AI-generated summaries, sentiment breakdowns, and pain point extraction without having to manually sift through hundreds of responses.
The product was built by [Arindam Majumder](https://x.com/Arindam_1729), a solo developer shipping his first major product. The pricing model is refreshing too — pay-as-you-go credits instead of yet another monthly subscription. You start with 50 free credits, which is enough to actually test whether it works for your use case before committing any money. They even have a launch deal (code PH90OFF) that knocks 90% off the paid tiers.
You can import existing surveys from Google Forms, Typeform, and Tally, which makes migration pretty painless. It also supports embedding via script tags, sharing through links or QR codes, and comes with a full REST API if you want to build on top of it. Multi-language support with cultural adaptation is a nice touch for teams working across regions.
Is it perfect? Probably not — it’s early days, and the community is still kicking the tires. But for a first launch, the reception has been surprisingly warm. If you’re tired of staring at half-empty spreadsheets from surveys nobody finishes, [Formaly](https://www.formaly.io/) is worth a try.
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