If you’ve been paying attention to how people search for things lately, you’ve probably noticed the shift. More and more, folks are skipping Google’s blue links entirely and just asking ChatGPT or Perplexity for recommendations. “What’s the best project management tool?” “Which fintech app should I use in Europe?” The answers come back instantly — and if your brand isn’t in them, you basically don’t exist.
That’s exactly the problem [Omnia](https://www.useomnia.com/) is going after. It’s a Madrid-based startup that just [launched on Product Hunt](https://www.producthunt.com/products/omnia-2) and landed the #3 Product of the Day spot with 246 upvotes. Their pitch is simple: they help brands monitor and optimize how they show up across AI search engines — ChatGPT, Perplexity, Google AI Overviews, you name it.
What makes this interesting is the concept of AEO, or AI Engine Optimization. Think of it as the natural evolution of SEO, except instead of optimizing for Google’s ranking algorithm, you’re optimizing for how large language models talk about you. Omnia tracks the actual prompts people are using, shows you where your brand gets mentioned (or doesn’t), benchmarks you against competitors, and then gives you an actionable roadmap — content suggestions, technical fixes, placement strategies — to boost your visibility in AI-generated answers.
The founding team has solid credentials. CEO Daniel Espejo used to run Klarna’s operations in Spain, and CTO Miguel Fernández comes from GitHub and Fastly. They’ve already pulled in some notable customers like Personio, ElevenLabs, and Trade Republic. Last October, they [closed a €3.5 million pre-seed round](https://techfundingnews.com/omnia-ai-search-visibility-platform-funding/) led by Visionaries Club, with KFund and Baobab Ventures also participating.
Honestly, AEO feels like one of those categories that’s obvious in hindsight. We spent two decades obsessing over Google rankings, and now the game is shifting under our feet. Omnia is one of the first platforms to take this seriously, and the early traction suggests brands are already feeling the urgency. Whether AEO becomes as big an industry as SEO remains to be seen, but the direction is clear — and Omnia has a real head start.
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