Top AI Product

So Google quietly pushed out a new feature on February 19th and it’s already stirring up drama. [Photoshoot](https://blog.google/innovation-and-ai/models-and-research/google-labs/pomelli-photoshoot/), the latest addition to Google Labs’ free AI marketing tool Pomelli, lets you upload a single product photo and spits out multiple professional-looking shots — studio lighting, floating product, ingredient breakdowns, lifestyle scenes with AI-generated models, the whole nine yards. Just one photo. That’s it.

The way it works is pretty clever. Pomelli has this thing called “Business DNA” where it crawls your existing website and learns your brand’s colors, fonts, tone, and visual style. So when it generates those product shots, they actually look like they belong on your site. No more awkward mismatched stock photo vibes. Under the hood, it’s powered by Google’s Nano Banana model, which handles the image generation with surprisingly decent results for things like lighting and composition.

What really got people talking was [PetaPixel’s piece](https://petapixel.com/2026/02/20/googles-pomelli-photoshoot-feature-is-here-to-hammer-nails-into-the-coffin-of-photography/) the very next day, where they basically said Photoshoot is “hammering nails into the coffin of photography.” Strong words, and the comments section turned into a battlefield between photographers worried about their livelihoods and small business owners who’ve never been able to afford professional product shoots. [Beebom](https://beebom.com/google-pomelli-new-ai-photoshoot-marketing-tool-announced/) and [BBN Times](https://www.bbntimes.com/technology/google-labs-introduces-photoshoot-feature-for-pomelli-ai-marketing-tool) also jumped on the story, and it’s been picking up steam on [Product Hunt](https://www.producthunt.com/products/pomelli-by-google-labs) too.

Here’s my honest take: if you’re a small business owner selling candles on Etsy or running a local skincare brand, this is genuinely useful. Getting decent product photos used to mean either learning photography yourself or dropping a few hundred bucks on a shoot. Now you can get passable results in minutes for free. But if you’re doing high-end brand work or editorial photography, relax — this isn’t replacing you anytime soon. The output is good enough for social media ads and website banners, not for a Vogue spread.

Right now Photoshoot is available in the US, Canada, Australia, and New Zealand. You can try it at [labs.google.com/pomelli](https://labs.google.com/pomelli) with any Google account, and yes, it’s completely free during the beta. Whether that pricing lasts is anyone’s guess, but for now, it’s worth a spin if you’ve got products to shoot and no budget to shoot them.