Top AI Product

The “Book a Demo” button is one of the most clicked — and most broken — elements in B2B SaaS. A prospect fills out a form, waits an average of 1 day, 5 hours, and 17 minutes for a response, and by the time a sales rep finally schedules a call, interest has cooled. According to industry data, up to 98% of B2B website visitors never make it to a product demo at all.

Naoma AI Demo Agent attacks this gap head-on. Instead of routing visitors to a calendar, it launches a live, AI-powered video demo in about 10 seconds — complete with voice interaction, real product walkthroughs, and lead qualification. The product just topped Product Hunt with 623 upvotes, and it has already closed $440K in pre-seed funding. For a six-person team, that’s a strong start in a category that barely existed a year ago.

How Naoma AI Demo Agent Actually Works

Naoma isn’t a pre-recorded product tour or a glorified slideshow. The AI agent operates inside the actual product environment, clicking through real workflows while narrating and explaining features via a customizable video avatar. Prospects can interrupt at any time with voice questions, and the agent adapts the demo flow in real time based on what they ask.

Here’s what happens in a typical session: a visitor lands on a SaaS company’s website, clicks “Get an AI Demo,” and within seconds, a video avatar appears. The agent introduces itself, asks a few qualifying questions (company size, role, use case), and then walks the prospect through the product features most relevant to their answers. If the prospect asks something off-script — say, about API integrations or pricing tiers — the agent handles it without skipping a beat. At the end, it routes the prospect to a CRM, books a follow-up call, or even directs them to a checkout page.

The system supports 33 languages, and companies can choose their avatar style: a realistic human presenter, a branded mascot, or a more formal corporate look. Everything syncs automatically to the company’s CRM.

Early testers on Product Hunt were notably impressed. One reviewer admitted they intentionally tried to throw the agent off script with tricky questions, but found it “actually did extremely well” and “has the full context of the product it is presenting.” That said, some users did report early-stage bugs — occasional black screens and avatar face-freezing during speech — which is expected for a product this early in its lifecycle.

The Team and the Money Behind It

Naoma was co-founded by Dmitry Zakharov and Dima Ivanouski. Zakharov previously served as Head of SMB Sales at PandaDoc, which gives him firsthand experience with the exact problem Naoma is solving. As he put it: “Our primary motivation to start Naoma came from firsthand pain our co-founder Dima lived inside high-velocity SaaS sales.”

The company raised $440,000 in pre-seed funding in February 2026, led by ULTRA.VC with participation from Sparkle Ventures and several angel investors. Nikita Yuriev, managing partner at ULTRA.VC, explained the thesis: “Our research shows there are many areas where people would rather get immediate help from AI than wait hours for human assistance.”

The team is lean — just six people total, including three co-founders, two engineers, and an HR director. The funding is going toward product development, improving avatar realism, and launching pilot programs with B2B software companies. The long-term vision: running millions of demo sessions annually within 3-5 years.

Naoma vs. the Demo Automation Incumbents

The demo automation space already has established players — Navattic, Storylane, Reprise, Demostack, and Walnut among them. But Naoma is positioning itself in a fundamentally different lane.

Most existing tools fall into two categories: interactive product tours (screen captures with guided click-throughs) and sandbox environments (cloned front-end or full-stack replicas). Navattic and Storylane dominate the tour space with browser extensions that capture screens and let marketing teams build self-guided walkthroughs. Demostack goes deeper by cloning both front-end and back-end code, creating more functional demos but at a premium — plans start at $55,000/year and go up to $150,000/year.

Naoma’s differentiation is the live, conversational layer. Instead of a static or pre-scripted experience, it offers a two-way video conversation where the AI agent responds dynamically. It’s less “interactive product tour” and more “AI sales rep that never sleeps.” The closest analogy might be the difference between a self-checkout kiosk and a personal shopping assistant.

The trade-off? Naoma requires more setup — the AI needs to be trained on the product’s workflows, features, and common objections. Existing tools like Storylane can be deployed in hours with a simple browser extension. Naoma’s approach is more ambitious but also more complex.

The Numbers That Matter

Naoma’s early metrics tell an interesting story. In pilot programs, 10-20% of visitors who see the demo button actually start an AI demo — significantly higher than the industry-standard 1-2% conversion rate for traditional “Book a Demo” forms. Of those who start, up to 30% move to the next step (booking a call, entering a trial, or heading to checkout).

One early customer reported that Naoma automated 80% of their demo requests, freeing up the sales team to focus on high-value accounts. In some cases, the AI agent has reportedly closed deals with zero human involvement — a prospect watched the demo, got their questions answered, and went straight to checkout.

The broader market tailwinds are strong. Gartner data shows 61% of B2B buyers prefer a rep-free buying experience, and 39% are willing to spend over $500,000 through a purely digital, self-serve process. Meanwhile, 81% of B2B buyers have already chosen their preferred vendor before they ever talk to a sales rep. The traditional demo-scheduling model is increasingly misaligned with how buyers actually want to buy.

Pricing: Pay Per Engaged Demo

Naoma uses a usage-based pricing model — companies pay only for demos where the prospect actually engages, not for no-shows or abandoned sessions.

Three standard tiers are available:

• Starter: $1,500/month for 150 engaged demos
• Basic: $2,000/month for 250 engaged demos
• Scale: $2,450/month for 350 engaged demos

Setup is currently free (normally $3,500), which includes professional demo flow configuration by Naoma’s team. Custom pricing is available for companies with higher volumes.

The sweet spot appears to be companies with 20,000+ monthly inbound visitors and 100+ demos per month. At $1,500/month for the Starter plan, the cost per engaged demo works out to $10 — which is a fraction of what a human sales rep’s time costs for a 20-minute demo.

FAQ

What types of companies is Naoma AI Demo Agent best suited for?

Naoma is designed specifically for B2B SaaS companies with significant inbound traffic (20,000+ monthly visitors) and high demo volume (100+ per month). It works best for products that can be demonstrated through browser-based workflows. Companies with complex, enterprise-only products that require deep technical discovery may still need human reps for later-stage conversations.

How does Naoma compare to traditional interactive demo tools like Navattic or Storylane?

Traditional tools create static, pre-recorded product tours using screenshots or HTML captures. Naoma is fundamentally different — it runs live, two-way video conversations where the AI agent clicks through the actual product, responds to voice questions in real time, and adapts the demo flow based on the prospect’s role and interests. The trade-off is higher setup complexity and cost, but a much more engaging experience.

Can Naoma AI Demo Agent really close deals without human involvement?

In some early cases, yes. The agent qualifies prospects, answers their questions, and can route them directly to a checkout page. However, for complex enterprise deals with long sales cycles, Naoma is more likely to serve as the top-of-funnel qualifier that warms up leads before handing them to a human rep.

Is Naoma available in languages other than English?

Yes. Naoma supports voice interactions in 33 languages, making it particularly useful for companies with global inbound traffic. The AI agent can detect the prospect’s language and switch automatically.

Are there any known limitations or early-stage issues?

As with most early-stage AI products, testers have reported occasional glitches — including brief black screens and avatar face-freezing during speech. The company is actively improving avatar realism and stability as part of its product roadmap. The core demo logic and Q&A handling have received consistently positive feedback from early users.

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