Small businesses miss calls, and missed calls are missed revenue. Relay, a newly launched AI voice product, attacks that by turning a website link into a working phone receptionist — paste your site, and it spins up an agent that answers 24/7 in under a minute, drawing only from your business’s own facts.
## What Relay does
The setup is the pitch: no scripting, no knowledge-base wrangling. Relay reads your site, then answers calls, books real appointments on Google Calendar, Square, Calendly, or Outlook, and serves callers in Spanish and other languages without extra staff. It learns from each call, but improvements only go live with owner approval, so it doesn’t drift on its own.
## Handoffs and guardrails
Where most voice bots feel like a trap, Relay leans the other way. It introduces itself as an AI agent, lets a caller ask for a human at any point, and routes by intent, department, availability, caller type, and urgency — escalating to a person when the situation calls for it. The bet is that an honest, handoff-friendly receptionist beats a slick one that traps people in a phone tree.
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