Higgsfield, the AI video generation platform founded by former Snap generative AI head Alex Mashrabov, closed a $400M Series B on August 17 at a $5.4B valuation. DST Global led, with Goldman Sachs Alternatives, Intel Capital, Accel and Menlo Ventures joining. Four months ago the company was worth $1.3B.
The number that matters: 35x in twelve months
Annualized revenue hit $700M this month, up from roughly $20M a year ago — one of the steepest revenue curves anywhere in AI. Over 30 million users across 238 countries. And Higgsfield doesn’t train frontier video models. It wraps them in product: 70+ cinematic camera moves, Soul ID for keeping the same character consistent across shots, all tuned for social creators pumping out short-form video daily.
The application layer is where the money is
Sora, Veo and Runway are burning billions racing on model quality. Higgsfield skipped that fight, bet everything on workflow and creator distribution, and now out-earns most of the model labs it builds on. Goldman and Intel writing checks into a wrapper is the signal: in AI video, product beats model ownership — at least on the revenue scoreboard.
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