Google rebrands the Fitbit app to Google Health on May 19. Underneath, same step counter — except now Gemini reads your sleep, workouts, and shared medical records and talks back. Free tier stays. Google Health Premium is $9.99 a month or $99 a year, and that’s where the actual coach lives.
What $9.99 buys you
Onboarding asks what most fitness apps skip: what equipment you own, which injuries to work around, your real schedule. Gemini then builds weekly plans that adapt, plus a chatbot that answers questions about your own data — “why did my resting heart rate spike Tuesday” sort of thing. Pixel Watch and Fitbit users get it first; Apple Watch support is promised later this year.
Why this is the interesting move
Google is skipping the sensor war. Whoop and Oura are still selling hardware. Apple Health is locked to iPhone. Google’s bet is that the coaching layer — the thing that actually tells you what to do — wins regardless of whose wrist owns the data. Treating Apple Watch as a first-class input is the giveaway. If Gemini becomes the default health interpreter, the device underneath stops mattering.
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