Top AI Product

Artisan announced general availability of Ava 2.0, a ground-up rebuild of its AI BDR — the autonomous sales rep that runs the outbound pipeline without a human in the loop on each step. The launch also slashed the entry price by 10x and dropped the gate: $250/month instead of $2,500/month, self-service onboarding in under 10 minutes, $300 in free credits, no credit card.

## The full BDR loop, automated

Ava 2.0 is pitched as an “AI employee” rather than a copilot, meaning it handles the whole outbound workflow: identifying and researching prospects, writing personalised outreach, sending multi-channel sequences across email, social, and phone, handling replies including objections and questions, and booking meetings directly on the team’s calendar. The human pieces left are relationship work and closing — everything upstream collapses into the agent.

## Why it matters

Outbound BDR is the textbook example of a job designed for autonomous agents — repetitive, scriptable, measurable by booked meetings, and already costly to staff. The 10x price cut and self-serve onboarding are the bigger signal than the rebuild itself: it pulls autonomous-agent SaaS out of enterprise-pilot pricing and into the range where any startup can run it. Whether teams trust an AI rep to send messages and book meetings on their behalf is the open question; the economics are getting hard to ignore.