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Krea released Krea 2 on May 12 — the company’s first foundation image model built completely from scratch. Where most image models compete on prompt understanding, Krea 2 is built around the second half of the problem: how you want the image to look.

## Moodboards as the headline feature

You upload multiple reference images. Krea 2 analyzes not just visual style but the broader concepts embedded across the moodboard, then generates outputs that blend the combined aesthetic. Each generation completes in 15 seconds or less. Sharable moodboards via public links shipped May 13 — useful for design teams iterating together.

## What’s actually new

Krea was previously a meta-router using Stable Diffusion, Flux, and others under the hood. Krea 2 is owned weights, owned training. Style transfer and aesthetic control are first-class capabilities rather than post-processing on someone else’s model. Available to Max and Business tier users since May 13.

## Why it matters

Image generation has settled into a “good enough” plateau on prompt-following; the real frontier is style control. If you’ve ever spent two hours coaxing Midjourney to match an art-director moodboard, Krea 2 is the first model that takes the moodboard as native input. Whether the output quality matches the ambition is the verdict the design community will deliver this week.