Shipping a feature is one job; making the marketing to announce it is a whole other one that usually falls on a small team. tday, a Y Combinator-backed startup, automates that second job by turning your actual product into on-brand marketing creative.
## From git release to launch package
tday connects to your product and your GitHub repo, and treats every release as a trigger. When you ship, it generates a complete launch package: a demo video showing how the feature works, a feature showcase built to sell it, and on-brand graphics sized for every placement. Because it reads the repo and the product directly, the creative reflects what actually changed rather than a generic template.
## Closing the loop
The pipeline does not stop at generation. tday publishes the creative to your social channels automatically and then measures how it performs across social and ad placements, closing the loop from what you ship to what you post to how it lands. For software teams that ship often but lack a marketing function, it collapses launch content into part of the release process. The company was founded by a 20-year-old CEO who finished a computer science degree at 18.

Leave a comment